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Boiler Room, the leading community of underground music fans, announced plans to launch a virtual reality venue. The London-based events and broadcasting company has built an audience of millions of people around the world who tune in to watch music events they can’t be at in person. Broadcasts started via a webcam, but virtual reality will now enable a truly immersive experience that transports fans right into the heart of an event. A partnership with Inception will allow the creation of an interactive world that reflects and builds on the experience of being at a Boiler Room show in person.

“Our goal is to bring immersive experiences to life by providing premium VR content to users worldwide”

The venue will be a physical space in London made-for-VR. Inception and Boiler Room will create music content that’s conceptualized, designed and filmed with VR in mind, allowing artists to create a dynamic and interactive experience that goes far beyond passive 360° viewing.

“We’ve always been driven by using technology to showcase the music we care about and give fans all around the world an authentic experience of the events and scenes they can’t be part of in person,” said Blaise Bellville, Founder and CEO of Boiler Room in a press release. “Building the first ever music venue born for VR is a big evolution of that, creating immersive online experiences that bring people even closer to what it’s like being at a sweaty rave or an amazing concert half-way across the world.”

“Our goal is to bring immersive experiences to life by providing premium VR content to users worldwide,” said Benny Arbel, CEO and Co-founder of Inception. “Boiler Room’s Born for VR venue will be the definition of immersive – everything about this site will be meticulously planned and constructed to be a dream room for any artist to create the VR show of a lifetime.”

The virtual reality music venue is expected to open in 2017.


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