ABBA and Simon Fuller Team Up for “Previously Unimagined” Virtual Reality Experience


ABBA fans might not get a reunion, but they will come close with the group’s new project. Four months after the Swedish quartet performed together for the first time in more than 30 years – at a private gala event in Stockholm in June – they announced that they have teamed up with American Idol founder Simon Fuller and the Universal Music Group to offer fans a virtual reality experience like no other.

Fuller says the project fills him “with great excitement,” telling Billboard he imagined ABBA to be his first choice to work with on a new virtual reality experience to capture the world’s imagination, and that “thankfully they all fell in love with the idea and now that idea is fast becoming a reality.”

The project is being described as “a groundbreaking venture that will utilise the very latest in digital and virtual-reality technology… which will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined”.

In a statement, the band’s Benny Andersson added “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here – a time machine that captures the essence of who we were. And are.”

Singer Frida Lyngstad added, “Our fans around the world are always asking us to reform and so I hope this new ABBA creation will excite them as much as it excites me!”

Details still remain unclear but the launch is set for 2018 with further announcements to be made in 2017.